Nazia Qidwai

Nazia Qidwai: Digital & Offline Marketing | Change Management | Corporate Communication | Stakeholder Engagement | Event Planning

Nazia Qidwai's Bio:

Nazia Qidwai's Experience:

• Marketing Communications & Membership Coordinatior at United Forwarders Network

  April 2019 - Present | Bensenville, IL, USA

  The United Forwarders Network is an association of hand picked, professional, independent Freight Forwarders. Membership is mainly recommendation based, but we do accept applications from forwarders in areas we do not have recommendations from an existing member. Our members come together from all over the world to do business, exchange ideas and thereby increase their collective strengths.

• Digital Marketing Consultant at Sahara Air Conditioning Company W.L.L

  January 2000 - Present | Ahmadi, Kuwait

  My responsibility is to lead the design and implementation of both the social media including SEO and traditional media marketing plans. In detail my role is to: - Oversee and direct digital marketing campaigns including Search Engine Optimization (SEO), Pay-Per-Click (PPC), Display, Video, Social, SEM, and other types of digital media. - Work with clients to plan new websites via requirements gathering and information architecture planning. - Manage and optimize paid digital media campaigns to maximize conversion and Return over Investment (ROI). - Develop SEO strategies and oversee the implementation of SEO tactics for clients, including local SEO and link building. - Analyze website and campaign performance and ROI using Google Analytics, as well as other software. - Present analysis, insights and recommendations to clients using MS Excel, MS Word and PowerPoint. - Ability to think through, communicate and implement advanced website and campaign tracking solutions. - Work with clients to develop KPIs for their websites, search, email, social and paid media. - Develop, write and present client proposals for digital marketing programs. - Collaborate with key internal stakeholders to oversee and manage client campaigns. - Monitor emerging industry trends to stay up-to-date on evolving digital marketing opportunities.

• Head of Marketing and Communications at Kuwait Oil Company

  2011 - 2018 | Ahmadi, Kuwait

  • Established the marketing & communications unit to enhance image of the department to stakeholders whilst delivering communication and marketing strategies leading to key stakeholder engagement thus promoting products & services • Conducted SEO, SEM, and social media marketing using strategic market targeting practices • Developed, organized, and facilitated informative workshops including manuals, multimedia visuals, and interactive activities to advance understanding of & promote products and services • Planned & organized corporate events, conferences, seminars, meetings etc. • Conducted and analyzed corporate surveys and feedback while suggesting solutions for any negative feedback while performing ongoing customer research and stakeholder profiling to identify and capitalize on unmet challenges • Collaborated with a of team creative designers to produce marketing content that included presentations, posters, flyers, booklets, videos, website design etc. See less

• Strategic Planner (Co-Leader) at Kuwait Oil Company

  2008 - 2011 | Ahmadi, Kuwait

  • Performed portfolio analysis which involved assessment of capabilities and financial metrics against strategy and opportunities, also assessing customer portfolios and challenges • Collaborated with management & strategy teams, business development organizations, finance functions and other stakeholders who contributed to key corporate strategy • Prepared corporate briefings with visually appealing data while communicating possible solutions for leadership decision making • Conducted analysis to develop strategic action plans to align with corporate objectives • Developed standardized organizational reports for the leadership committee to report business results while tracking metrics assessing organizational performance • Continuously maintained and improved portfolio management tools and processes while collaborating with senior management executives to define and continually advance the business development strategy of the department thru the administration of tools such as the Balanced Scorecard, Action Plans, Roadmap, Budgets, Business Outlook Reports, Key Performance Indices, Manpower Plans and Performance Reports • Collaborated with key stakeholders to define project objectives, set key performance metrics, and establish project approach • Provided regular tracking and reporting of metrics and financial performance, including project cost analysis and timelines

• Exploration & Petroleum (E&P) Data Controller & Customer Service at Kuwait Oil Company

  2005 - 2008 | Ahmadi, Kuwait

  • Received, quality checked & audited data therein used Oracle forms & SQL to load data into various systems such as Finder & e-Search. In addition to managing & administering data archival repository & physical library of data. Further, provided statistical reports to monitor data acquisition & quality gaps • Established standards & guidelines to efficiently coordinate, create, update, and maintain complex processes and workflow documentation • Communicated with vendors for timely & accurate data delivery whilst providing appropriate customer service to end users requiring the E&P Data

• Marketing Director at InsideGuide at PowerStudents

  1999 - 2000 | Iowa City, Iowa, USA

  As the Marketing Director at the University of Iowa for InsideGuide, I was responsible for assembling a team of writers, promoters and webmasters to build a virtual publishing business for the InsideGuide website. During my tenure I developed and implemented the brand, marketing and communications strategy that included campaigns, events, digital marketing, and PR. Further, I guided the day to day activities of the marketing team by ensuring that the marketing objectives are implemented by the marketing team. I was also responsible for managing the social media presence and direct programs to improve InsideGuide’s social media reputation and recognition. I had developed ongoing liaison with key opinion leaders, student support groups and other student organizations to promote InsideGuide. See less

• Tutor & Peer Asisstant at Kirkwood Community College

  March 1997 - December 1999 | Iowa City, Iowa, USA

  Tutored fellow students in: - Accounting - Economics - Microsoft & Data Processing In addition, help fellow students with college & city queries. Provide coaching & counseling to fellow studens as required.

Nazia Qidwai's Education:

• LinkedIn

  2019 – 2019
  Certificate
  Concentration: Fostering Innovation

• LinkedIn

  2019 – 2019
  Certificate
  Concentration: Digital Transformation for Leaders

• LinkedIn

  2018 – 2018
  Certificate
  Concentration: Design Thinking: Customer Experience

• LinkedIn

  2018 – 2018
  Certificate
  Concentration: Leading a Marketing Team

• The Australian College of Kuwait

  2016 – 2016
  Certificate
  Concentration: Advertising & Branding

• MCE

  2016 – 2016
  Certificate
  Concentration: Customer Satisfaction

• Ashworth College

  2014 – 2016
  Career Diploma
  Concentration: Marketing Communications

• INL CONSULTANCY LTD

  2015 – 2015
  Certificate
  Concentration: Certified Team Leader

• Eurotech Training & Consulting

  2015 – 2015
  Certificate
  Concentration: Financial Planning Techniques and Systems

• Ernst & Young (EY)

  2015 – 2015
  Certificate
  Concentration: Balanced Scorecard Professional

• Euromatech

  2013 – 2013
  Certificate
  Concentration: Mini Master of Business Administration (M.B.A.)
  Activities: Mini Master of Business Administration (M.B.A.)

• University of Iowa

  1998 – 2000
  Bachelors of Liberal Arts
  Concentration: Economics

• Kirkwood Community College

  1996 – 1998

• Kuwait English School

  1993 – 1996
  High School Diploma
  Concentration: IGCSE

Nazia Qidwai's Interests & Activities: