Nazia Qidwai is Head of Marketing & Communication and a Strategic Planner in the Research & Technology Group at KOC
Nazia Qidwai's Bio:
Nazia Qidwai Certified Social Media Professional (CSMP): I am an extremely tenacious, driven and motivated professional with a wealth of skills and capabilities that I have developed and enhanced over the years. I believe my strength lies in my ability to provide clear leadership across a range of activities from strategic planning to marketing and PR and to managing media relations, handling clients to providing objective advice to colleagues.
In my current role I am responsible for leading the strategic planning and implementation of said plan for the Research and Technology group. Analyzing market forces, business activities and wider corporate objectives I am able to deliver comprehensive strategic plans that are aligned to wider corporate targets and standardized across the business.
With an innovative and creative vision and thorough marketing analysis, I have been instrumental in managing marketing activities for the group to both internal and external clients. For my change initiatives I have utilized traditional and social media channels, driving awareness and enhancing the brand image of the group and their activities to target audiences. I manage workshops, road shows and other initiatives that support employee and stakeholder engagement with positive brand image.
My internal marketing strategy has been to work closely with colleagues. I have developed a comprehensive learning and development plan for the business to support individual development. I am passionate about supporting peers achieve their potential, which in turn supports wider corporate performance.
To any organization I can offer ambition, tenacity and commitment to both personal and corporate growth.
Nazia Qidwai's Experience:
Planner at Kuwait Oil CompanyDecember 2005 - Present
I currently am engaged with the Kuwait Oil Company in a complex and diverse role providing expertise across strategic planning, marketing and learning and development for the Research and Technology (R&T) Group and E&P Information Management Team. Additionally I am responsible for overseeing the Marketing and Communications Unit for the group with full accountability for planning, design and implementation of all R&T marketing strategies, communications, branding and PR. I collaborate closely with other subsidiary companies to ensure corporate alignment and compliance with all internal and external regulations. My role is to develop both long and short-term strategic plans that are innovative, comprehensive and aligned to wider corporate objectives and standards, incorporating budget management, HR requirements, preparation of action plans and performance reporting to senior management. Supporting colleagues I facilitate the on boarding and orientation program, manage road shows, away days and town hall meetings that drive staff motivation, satisfaction and subsequently retention. During my tenure I have been instrumental in delivering business improvements across all aspects of the Group; driving awareness and positive brand reputation through the creation and management of an annual customer satisfaction survey, R&T magazine production for a global market and the delivery of a marketing presentation at the 4th KOC Sharing Best Practices Conference. With clear strategic vision and innate understanding of business operations I have created a robust technology roadmap and related processes and workflows to ensure standardization of operations within the group. Understanding the importance of supporting staff development I am a key lead in the planning, management and delivery of a comprehensive learning and development agenda for the group, creating a five year training and development plan.
Digital Marketing Consultant at Sahara Air Conditioning Company W.L.LJanuary 2000 - Present | Kuwait
My responsibility is to lead the design and implementation of both the social media including SEO and traditional media marketing plans. In detail my role is to: - Oversee and direct digital marketing campaigns including Search Engine Optimization (SEO), Pay-Per-Click (PPC), Display, Video, Social, SEM, and other types of digital media. - Work with clients to plan new websites via requirements gathering and information architecture planning. - Manage and optimize paid digital media campaigns to maximize conversion and Return over Investment (ROI). - Develop SEO strategies and oversee the implementation of SEO tactics for clients, including local SEO and link building. - Analyze website and campaign performance and ROI using Google Analytics, as well as other software. - Present analysis, insights and recommendations to clients using MS Excel, MS Word and PowerPoint. - Ability to think through, communicate and implement advanced website and campaign tracking solutions. - Work with clients to develop KPIs for their websites, search, email, social and paid media. - Develop, write and present client proposals for digital marketing programs. - Collaborate with key internal stakeholders to oversee and manage client campaigns. - Monitor emerging industry trends to stay up-to-date on evolving digital marketing opportunities.
Freelance Consultant at Nikaksa ServicesJanuary 2000 - Present | Global
I provide Marketing & Business consultancy services in addition to interactive soft skills including business training. My main consultancy services include: - Website & Graphic Design Plans - Management & Leadership Consultancy - Business Development - Marketing Strategies (Online/Digital & Traditional) - Internet Services including Internet Research - Strategic Planning - Business Startup & Entrepreneur Services - Event Planning - University selection in USA For a passion in training, I have facilitated and coached several interactive soft skills & business workshops. The topics have ranged from but not limited to: - Communication Strategies - Motivation Training - Change Management - Business Ethics - Leadership Skills - Time Management - The Balanced Scorecard - Creativity
Marketing Director at InsideGuide at PowerStudents1999 - 2000 | Iowa City, Iowa, USA
As the Marketing Director at the University of Iowa for InsideGuide, I was responsible for assembling a team of writers, promoters and webmasters to build a virtual publishing business for the InsideGuide website. During my tenure I developed and implemented the brand, marketing and communications strategy that included campaigns, events, digital marketing, and PR. Further, I guided the day to day activities of the marketing team by ensuring that the marketing objectives are implemented by the marketing team. I was also responsible for managing the social media presence and direct programs to improve InsideGuide’s social media reputation and recognition. I had developed ongoing liaison with key opinion leaders, student support groups and other student organizations to promote InsideGuide.
Tutor & Peer Asisstant at Kirkwood Community CollegeMarch 1997 - December 1999 | Iowa City, Iowa, USA
Tutored fellow students in: - Accounting - Economics - Microsoft & Data Processing In addition, help fellow students with college & city queries. Provide coaching & counseling to fellow studens as required.
Nazia Qidwai's Education:
Splash Media U2015 – 2016Master Social Media CertificationConcentration: Social Media Certification
Ashworth College2014 – 2016Career DiplomaConcentration: Marketing Communications
Ashworth College2007 – 2007DiplomaConcentration: Website Design
University of Iowa1998 – 2000Bachelors of Liberal ArtsConcentration: Economics
Kirkwood Community College1996 – 1998
Kuwait English School1993 – 1996High School DiplomaConcentration: IGCSE
Nazia Qidwai's Interests & Activities:
Marketing, Branding, Corporate Communications, Change Management